There are a number of gimmicks that are used to try and close the sale of Business generating products and they make me mad and waste my time.
For example: a product tells you that for free you can get a money generating web site.
Once you start going through the registration process you finally get to the point of having to purchase a Hosting solution for this Free site that will cost about $200 for a one or two year contract.
Not quite what you expected heh!
Then the old standard trick. Buy product for $29 then in order to really get started (because it is too difficult to do yourself) there are a series of up sell products that you need, and these can cost up to $400 or more is some cases. Plus of course a mail processing contract too.
So how are you going to get started on a modest budget?
Well, the marketeers could tell you up front what is required to get your on line business off the ground. And they could admit that they really make money by selling an education product, not by using it.